When progress stalls, we find out why and get it moving again.
A strong strategy, a good plan, the right resources and real commitment can still fall short. The cause is usually on the ground: how the work really gets done and what each group stands to gain. We find it and show you what to change.
Led businesses at Pepsi-Cola, Diageo, Yahoo!, Sony Pictures, Roku and Hisense’s VIDAA
Where you are
Pick the situation closest to yours, and we’ll start from there.
Each choice opens a short form with that sentence already filled in.
Our growth has stalled, and we don’t know what to change.Start here
A major initiative keeps slipping without a clear reason.Start here
We’re investing in AI, but haven’t agreed what success looks like.Start here
We’ve introduced the change. People still work the old way.Start here
Everyone is busy, but the work isn’t moving forward.Start here
None of these? Tell us in your own words.
Why work stalls
Work stalls when the plan, the people and their incentives stop pointing the same way.
Coherence compounds. Incoherence leaks.
When they line up, each step builds on the last. When they drift apart, time, money and trust slip away, often where no one is looking.
Assumptions and resources that no longer fit the facts.
Incentives that pull groups in different directions.
Decisions with no clear owner, or made too late.
Hard work that doesn’t add up to progress.
The first step is a Ground Reality Diagnostic.
It is a focused, paid study of where progress has stalled, which decision matters and what to do next.
How we work
We work in three steps: see what is really happening, line people up, then choose the next step.
See what is really happening
We look at the people, the numbers and the daily work, not only the plan.
Line up people and decisions
We make clear who decides, who owns each part and what each group stands to gain.
Choose the next step
We turn what we learn into a practical step: what to change, who acts and what to test.
The outcome
You leave with a clear diagnosis and a next step your team can act on.
You get three things, in plain language:
- A clear statement of the real problem and the decision it affects.
- The evidence behind it: what limits you, who owns what and where incentives conflict.
- A recommended next step, with the assumptions that still need testing.
Experience
I’ve spent 30 years turning plans into businesses that launched and grew, so I’ve seen where progress stalls.
I’ve worked as an operator, not only an adviser. I’ve built new businesses, launched new products and opened new markets in media, technology and consumer goods.
Each time, the plan was only the start. Progress depended on teams, partners and sales channels moving the same way. I founded Camino Consulting to help leaders get that right.
The challenges you face are ones I’ve worked through. Here is where.
I built Yahoo! Hispanic Americas for U.S. Hispanic and Latin American audiences, and grew its revenue.
I helped lead the national launch of Aquafina, Pepsi-Cola’s new bottled water.
I built distribution for Diageo’s brand portfolio and developed new sales channels in the U.S. market.
I built ad-supported and subscription video streaming brands across Latin America, including Crackle.
I led marketing and user growth for the VIDAA smart-TV operating system in more than 180 countries.
I worked on Roku’s expansion into international markets.
Why Camino
Camino means “the way” in Spanish, and the name comes from my walk across Spain.
In 2021, I walked nearly 800 kilometers across northern Spain in 36 days. Progress meant watching the path, adapting when plans changed and getting to know fellow walkers.
I bring the same habits to your work: look closely, bring people together and take the next practical step.
Galicia
Help is here
Tell us the outcome you want, and we’ll tell you honestly whether we can help.
A few sentences are enough. I read each one personally.
If we can help
We may suggest a Ground Reality Diagnostic: a focused, paid study that names the real problem and the next step.